Although you often hear the roar of marketers bemoaning a lack of traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to achieve the most out of what they already are receiving.
Conversion optimization is simply the practice of fine tuning various elements of your pages, offers and marketing for the best effect possible. This is not an overly technical task, but more of an adjustment (hopefully) to pieces you already have in place.
Let’s take a quick look at several ways to optimize for conversions, and see if they don’t swell the bottom line a bit!
Key Elements of Conversion Optimization
Use the proper keywords – Making sure you are using the proper keywords for the page the right way is essential for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, so that it will best focus your search results.
Make sure you test – This is a must. Simply throwing up a page without testing the various elements of the page or offer is a sure recipe for leaving a lot of money on the table. Test every aspect of the sales process, from emails to pages, headline, copy and color: it’s all in play, and you’ll be amazed at the outcomes you get. Test only one thing at a time also, as it will confuse the results otherwise.
Use videos – These days, studies are showing that it’s far more likely to get a conversion if the visitor has watched a video. And it’s only going to get more prevalent: by 2018 75 percent of all web traffic is going to be video oriented in some form or fashion. Get rolling with video now!
Get your pages mobile-friendly – Face it; your smartphone is at this moment within your reach, probably chirping at you! More than half of all search traffic now starts on a mobile device, and if your pages and offers are not mobile ready, you will be left behind by your competition, who doesn’t have that problem. Not difficult to do, and hard to do without.
Use social proof – No one wants to pull the trigger without at least feeling as though they’ve gotten some third party proof that this is a wise decision. This is why 85 percent of people visit at least 1 one social network before hitting that buy button. Use social proof in your offers, and respond on social media immediately.