Okay, we can all agree that not every business operates with an ample marketing budget, letting you take advantage of every opportunity under the sun. Even huge companies have limitations, and working creatively within your means, however meager, is a key to success online.
To help with this we’ve come up with a few ways you can get things moving marketing with limited or no investment, other than your time.
5 Tips on how to Effectively Market your Business with a Small Budget
Use Social Media – Social media has become more than a mere fad; it’s where your customers and prospects spend time. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest are useful in numerous ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!
Utilize Email – There is no reason not to build and maintain an email list for your business. In fact, running without an email list seriously hampers your long-term prospects. You can count on your competition using it. If you’re afraid of costs, there are great free solutions like Mailchimp if you’re just starting. You can upgrade to a paid account when your business justifies it.
Create a Destination Blog – Creating a blog that grows in stature, has repeat visitors and is shared widely is a tremendous asset for a small business on a limited budget. You can really do anything at all from your blog platform; build lists, conducts surveys, hold contests, build authority, announce new products and sales. Make your blog the hub of activity around which your business operates.
Use Visual Content – We all love to watch and gaze at visual content, and your visitors are no different than you. In fact, employing visual content makes it far more likely that you’ll keep visitors around longer, keep them more engaged, and generally give a better user experience.
Start with Paid Advertising – Now don’t stop reading here, just because you think you haven’t got the money to do this, or the time to learn it. The truth is, it’s flat out cheap to start using paid ads, ($1-$5 a day) and at those prices, you can not only afford it, but can also learn on the job at a low cost. Paid ads are the quickest and most targeted way to get new prospects to your pages, end of story. Don’t believe that, try it!